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With its retail operations gaining momentum, Tata Steel has begun lining up products which will enable it to penetrate the home-segment with branded offerings. The items include steel doors, windows and customised-wardrobes. Some products have been launched on a pilot-basis.

 

Tata Steel, which stepped into organised steel retailing in 2006 with a store (stocking downstream products of national and international makes) has now identified retail, brands and solutions, as a major vertical which will have an increasing share in its product-basket.

 

“Till the late 1990s, Tata Steel used to be a B2B company,” said Peeyush Gupta, vice president, steel (marketing & sales), Tata Steel. “In the early 2000s, we thought of approaching the end-consumer.” This endeavour saw the gradual expansion of Tata Steel’s branded product portfolio. From a 5% share in the sales turnover in 1999-2000, the proportion has grown to 45% in 2016-17.

Source: THe Hindu